Story Telling in Change Management: The Case of Bank Indonesia

By:
Iris Tutuarima
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In the implementation of Knowledge Management, my organisation uses the people, process and technolgy approach. Having the awareness that KM implementation is basically a people focused project, we initated our KM implementation with a change management approach. Being an organisation with 32 branch offices and 7000 employees, we adopt the participatory approach and use metaphor in story telling as a driver to change. We create imaginary figures to describe the expected attitude and behavior as well as the target in the future. Those imaginary figures are implemented in various kinds of communication platform such as comic, mascot, posters, presentation background booklet, seminar kits etc. Slowly we alter the hero in the story into the real human being, those who has made a significant change and made them the hero of change. We made a book out of the experience of our heroes in creating change.


Keywords: Change Managemet, Knowledge Management, Storytelling, Metaphore
Stream: Change
Presentation Type: Virtual Presentation in English
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Iris Tutuarima

Head of External Relations, Strategic Management and Public Relations, Bank Indonesia
Jakarta, INDONESIA

My name is Iris Tutuarima. I was born in Jakarta, Indonesia. I have been working for the central bank for 20 years and has been positioned in public relations, library, information management in charge of the implementation of knowledge management, project manager for change management. While I was in charge of the knowledge management project, I manage to take my organisation to 2nd position in the 2005 MAKE Award and has been included as one of other 45 organisation in Asia MAKE award. My current position is with the public relations department, in charge of the external relations. I speak 3 languages: Indonesian, English and Dutch.

Ref: M06P0618