Employing Guerrilla Change Strategies and Tactics as Internal Change Agents: How to Achieve and Sustain Change Results Without Power, Resources or Support
Scrambling to survive and thrive in an increasingly competitive global economy, today’s executives are assigning their leaders and employees to initiate and launch new product development and delivery, reduce inefficiencies, improve processes and systems and generate increased revenues. Often times internal change agents are required to launch such large system changes without adequate formal power, limited resources and little visible support in organizations that are bureaucratized, power centralized and petrified.
Without recognizing that these assignments will lead to the potential overthrow of their own cultures, structures and systems, such leaders send off their internal change agents with high expectations but with low support, limited power and few resources. Unknowingly, they set up their internal change catalysts for failure.
Unarmed and ill-equipped, today’s internal change catalysts need a different set of strategic and tactical tools to use while operating in work settings often highly bureaucratized, rigid, power centralized and petrified. Guerrilla strategies and tactics offer an alternative set of principles and practices for such change initiatives. This approach to change assumes a disparity in resources, an accumulative grass roots support for the changes and a mobilization of limited resources to carefully selected areas to yield immediate, significant results.
This presentation will prepare the guerrilla change catalyst for:
1. Gathering and interpreting organizational political intelligence
2. Developing a “rolling” strategic plan incorporating agility and mobility
3. Gaining political power, negotiating resources and selecting launch
locations
4. Spreading “puddles” of change
5. Building coalitions of support around measurable successes
6. Sustaining change resiliency
Participants will use case method to practice using guerrilla strategies and tactics.
Keywords: Change, Guerrilla, Rolling Strategic Plan, Political Intelligence, Puddles of Change, Coalitions, Resiliency
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Dr Jon Huegli
Professor of Management and Organization Development, School of Business, Madonna University
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Ref: M06P0601