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Part 1: Theory to Practice

A demonstration of how the insights of Lewin, Schein, Kotter, Gardner & Schaffer and Thompson influenced the design of authors award-winning programme for HSBC Holdings Hong Kong plus five subsidiaries

Part 2: Sharing Session

Q&A followed by sharing session the differences between company principles, values and beliefs. Participants explore the power of beliefs and assumptions and gain insights into how they drive the creation of cultures.

Part 2: Practice to Theory

A presentation of the outcomes of the abovementioned programme for the field of corporate culture change including a new definition of corporate culture, a new typology of cultures, a framework for the strategic implementation of a culture change programme, an inventory of key beliefs and assumptions pertinent to the main business challenges in this new era plus pioneering work on the measurement of a culture change programme.

Stream: Organisational Culture, Business Ethics

Paper: Corporate Culture Re-Defined for the 21st Century

As Director of Pacific Change, Gabrielle provided HR consultancy services and hosted breakfast briefings in partnership with industry leaders (including Clifford Chance law firm, the Hong Kong Institute of Directors and the Chairman of the American Chamber of Commerce).

At HSBC, and in support of the 5-year plan, she worked in strategic partnership with the top team to drive the creation of a service culture via learning and development centered corporate culture management. Her bankwide programme Together, We Win! (TWW!) was sponsored by the CEO and won an ASTD Excellence in Practice Award 2004 (USA) and a Best Practice in People Training & Development Award 2003 (Hong Kong). Also, and in 2003, the retail bank won the “Customer Service Grand Award 2003’ issued by the Hong Kong Retail Management Association and confirming the establishment of a service culture. “Together, We Delight Customers!” was a core principle of the culture change programme. For each year of her tenure with HSBC, she received formal recognition from the Asia CEO noting her considerable contribution to the Bank and, as a recognized high performer, she received a significant promotion within 12 months of her recruitment.

Prior to HSBC, she worked Cathay Pacific Airways for over six years on management development, customer service, OD and change management projects. In 1999 she received her M.Ed. in Training & Development management from the University of Sheffield, U.K. on completion of her thesis - “Training as a Change Agent”.

Ms O’Donovan has written for Banking Today, Best Practices Management and Corporate Governance International. She is also author of a book for executives and consultants on how to align strategy and culture. Gabrielle will speak at the ‘HR IRELAND CONFERENCE 2006’ in March.