Hunt, Ritual, Sacrifice: The Art Fair as American Icon
Climbing from Garden Club fundraisers to the elite heights of New York society, the Art Fair appears in multiple incarnations across the girth of the United States. Only recently validated by the authoritative establishments of high art, the importance of the Art Fair has been felt by more humble American communities for decades. Whether they are elite New York events or popular street festivals, it is obvious that Art Fairs are dealing in more than art.
Art Fairs stand as community timekeepers. Year after year Americans return to their ceremonial marketplace. They hunt fashion and like-mindedness as they participate in the consumer celebration. The wealth, time, and taste necessary to enjoy the fair attests to the prosperity of the nation.
Adjusting its tempo to the momentum of American culture, the Art Fair reinvents itself to suit all interests and economic groups. This is a highly segregated phenomona. This paper examines the identity of the art fair as it shifts in response to American politics, economics, and social trends. There are as many Art Fairs as there are definitions of art. Each manifestation appeals to its buyers in relation to their aesthetic interests or social influences. There are even Art Fairs for those who despise Art Fairs.
Presented by Mary Carothers and Sharon Scott, this discussion explores the American Art Fair as an icon of social progress and individual achievement. Like Football Sundays or fireworks at the Fourth of July, days at the Art Fair provides the community with occasions to hang memories upon. Inside and outdoors, from high art to body art, in exclusive society or on the Internet, the Art Fair is a unifying ritual that perpetuates the survival of a capitalist culture.
Keywords: Art Fair, Contemporary Art Practices, American Culture, Iconography
Professor Mary Carothers
Professor of Photography, Hite Art Institute, University of Louisville
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Sharon M. Scott
PhD Candidate, Hite Art Institute, University of Louisville
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Ref: M06P0213